STERLING, IL. – Oct. 28, 2019 – P&P Industries, a custom plastic injection molding company, announced today the launch of its new brand identity, updated logo and new website. The new changes were made to help the growing company reposition itself in the marketplace.
“I am proud of the transformation that has taken place, especially over the last few years,” said Brian Pruis, President of P&P Industries. “Each day, there is a growing level of excitement at P&P Industries. Our new look, messaging and website reflect that.”
Designed to be a bold new look for the company, the new P&P Industries logo features interlocking P’s, representing the relationship that the company shares with all the customers it works with. The change was made to provide a more recognizable look that highlights the company’s two most important values, dedicated customer service and quality.
“Our customers know that when they work with us, they are getting a trusted partner that is going to provide the quality they are looking for and relentless customer service,” said Pruis. “The updates to our brand were needed to accurately display how we want to be viewed in the marketplace.”
The new logo moves away from the old scientific-looking logo that stood for the company’s motto “Cost, Quality, Delivery”. As the company moves away from this look, the same standards and scientific methods will be in place as P&P Industries’ look continues to evolve.
“P&P Industries has very specific scientific molding processes, this won’t change with our new identity,” Pruis said. “We are still just one of eight certified RJG tryout shops in the United States.”
The company’s new messaging and website were developed to mirror the new logo’s bold take on the company and to better highlight their capabilities and culture. The website transfers P&P Industries to a modern website that resembles the current direction of the company.
“It was time for the brand identity of P&P Industries to match our innovation, this will position us for continued growth opportunities as we continue to operate with the same attitude to provide a partner that you can count on,” said Pruis.